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Funke Treasure Durodola is Radio One's New General Manager

Celebrated broadcast journalist Funke-Treasure Durodola has been appointed General Manager of Radio One (103. 5 FM) situated in Ikeja, Lagos.  Her appointment took effect on June 4, 2014.  

Her mandate as the new GM of Radio One is to re-engineer the station in the area of programming. This includes transforming it into an all-news, all-talk, and all-sports radio station. Under Durodola’s watch, Radio One will now broadcast in English language and its popular pidgin variant in Nigeria. In addition, the station will also relocate from its present base at the FRCN Training School in Ikeja to the Broadcasting House, its original home.

“My goal, as I take over the mantle of leadership from Mrs. Sherifat Ahmed, the erstwhile General Manager, is to make Radio One the favourite station of that format in Lagos in terms of audience reach and market share,” says Durodola, who lately completed a Masters Programme in Journalism and Media Studies at Rhodes University, South Africa. “In my 19 years as a broadcast journalist I have gained experience in key areas of broadcasting, such as news and programme presentation, production, news gathering, feature reporting, corporate development and media enterprise.”

Durodola has also had ample international exposure and training in programming, broadcast journalism, media management and media training. She has also won national and international awards, including being a category finalist at the CNN/ Multichoice Africa Journalism Awards in 2007 and earning the NMMA Radio Production of the Year with a 13 week series on street children.

“I hope to bring all these years of experience to bear as the head of the management of Radio Nigeria’s first all-news, all talk, all-sports radio station,” she says shortly after assuming her new position. “I solicit your support, goodwill and patronage in positioning Radio One in the broadcast landscape in Nigeria.”

 Radio One is arguably the oldest radio station in Nigeria, which is why it earned the slogan, “The first before the rest”. Over the years, the station has gone through a series of transitions: from being a legacy bequeathed by the British in its earliest affiliation with the BBC, to its elitist general interest English language beginnings and later becoming a Yoruba/English language station christened Choice FM on July 1, 2007.

The station was again re-christened Radio One on 0ct 1, 2012. Despite this name change, the station continued to broadcast mainly in the Yoruba language and thriving on a menu of religious programmes and the followership of its popular Yoruba language programmes.

Radio One 103.5 FM will begin its transition to an all -news, all -talk and all - sports radio station on August 1, 2014. It will be Radio Nigeria’s first radio of its kind when it takes off.

Read more of Funke-Treasure Durodola’s professional trajectory on this link: http://www.linkedin.com/in/funketreasuredurodola

12 July, 2014.

 

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