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How Out of home Advertising Companies are Creating Win-Win Situations for Cities.

How Out of home Advertising Companies are Creating Win-Win Situations for Cities.

Advertising has long been a source of controversy in our society, with some arguing that advertising pressures people to buy things they don’t need, lessens competition, and raises prices. Others see advertising as playing an informative role that spurs competition, increases, selection, and lowers prices. While academic research shows...

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Airtel Touching Lives Hits Television Screens

Airtel Touching Lives Hits  Television Screens

Leading telecoms operator, Airtel Nigeria, has presented a perfect New Year gift to millions of television viewers across the country as it announces the broadcast schedule of reality television show, Airtel Touching Lives. The much anticipated Airtel Touching Lives, a revolutionary CSR TV series that is focused on empowering...

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Cocacola 'Share A Coke' Campaign Comes to Nigeria

Cocacola 'Share A Coke' Campaign Comes to Nigeria

Coca-Cola Nigeria has launched the popular “Share a Coke” campaign in the country. For the first time in Nigeria, Coca-Cola is replacing its iconic logo with popular Nigerian names on all its packaging - the returnable glass bottle, cans and PET bottles. “Share a Coke transforms the global Coca-Cola...

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Audience and Brands unveil MyBrandi Mobile Billboard in Nigeria

Audience and Brands unveil MyBrandi Mobile Billboard in Nigeria

Committed to exceptional media value creation using research driven communication platforms for success and result oriented organizations in Nigeria. Audience & Brands Consulting Limited, a company established to support the growth of data-driven media ideas in Africa has unveiled MyBrandi a four- face first P6 LED hydraulic 360 degree rotational...

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Harpic Promotes Hygienic Living With Awareness Campaign

Harpic Promotes Hygienic Living With Awareness Campaign

Safe, clean and hygienic toilet has been identified as one of the fundamental ways of preventing diseases and reducing vulnerability and exposure of women to harm and dangers. The General Manager, Reckitt Benckiser, Mr. Rahul Murgai Silivrili stated this as Nigeria marked its first World Toilet Day (WTD) on Thursday,...

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8thHeineken/LM Open Tees off November 28

8thHeineken/LM Open Tees off November 28

The eighth edition of Heineken/Le Meridien Open Golf competition will tee off on November 28 at the prestigious 18 hole Le Meridien Ibom Hotel & Golf Resort, Uyo Akwa Ibom State. The two day competition - which will last till November 30 - will be sponsored by Heineken, the World’s...

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OOH Advertising Plays Major Role in Driving Consumer Response and Action - FEPE Study

OOH Advertising Plays Major Role in Driving Consumer Response and Action - FEPE Study

A new international research study for FEPE International, the global organization representing the world’s major OOH media owners and leading OOH agency specialists and suppliers, has found that, contrary to some views in the direct marketing industry, consumers do respond immediately to OOH advertising. The research showed that 79 per...

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OAAN Cautions Politicians On Illegal Billboards Installations

OAAN Cautions Politicians On Illegal Billboards Installations

The Outdoor Advertising Association of Nigeria (OAAN) has cautioned politicians and other individuals engaged in indiscriminate and illegal installation of billboards for electioneering campaigns, saying that such act will impact negatively on the environment as well as create new challenges for the industry. Rather, the association advised that it is...

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Media Fuse Dentsu Aegis Network is Nigeria's Fastest Growing Agency Across Media

Media Fuse Dentsu Aegis Network is Nigeria's Fastest Growing Agency Across Media

Barely 10 month after it opened its doors for business, Media Fuse Dentsu Aegis Network has won the award for the Fastest Growing Agency Across Media in the 2014 Marketing World Awards which held on Friday, 7 November at the Oriental Hotel in Lagos Nigeria. The agency which recorded a first by becoming...

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Professor Biakolo to Deliver Lead Lecture at the 1024 BrandIQ Symposium

Professor Biakolo to Deliver Lead Lecture at the 1024 BrandIQ Symposium

The Dean, School of Media and Communication, SMC, Pan Atlantic University, Lagos, Prof Emevwo Biakolo is now the Special Guest Speaker at the 2014 BrandiQ Symposium billed to take place at the Civic Center, Lagos on November 6, 2014. He will replace the United States of America Ambassador to...

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