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Mantrac Deepens Market Penetration, Subsidises Price of Fork Lift Trucks

In its resolve to deliver quality world class Material Handlingequipment, Mantrac Nigeria Ltd, the sole authorized dealer for Caterpillar products in Nigeria, has reduced the cost of Cat lift Trucks for heavy-duty applications including stevedoring. The trucks are noted for delivering excellent performance to end-users.Deploying an integrated multi-channel campaign for...

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Maltina Dangles N14M as Dance All 8 Rolls Out.

In what is bound to be a very exciting year for Nigerian consumers, families and dancers, Maltina, the premium non-alcoholic malt drink from the stable of Nigerian Breweries plc has set the stage for season eight of the popular family dance show, Maltina Dance All (MDA). The 2014 edition tagged...

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Loeries Media Innovation Panel announced

Loeries Media Innovation Panel announced

Media Innovation is a special Loeries category – focusing on innovative ways to use media. The category was introduced in 2012 and this year’s panel is a who’s who of media specialists in the industry. LOERIES 2014 – MEDIA INNOVATION PANEL: Virginia Hollis (chairman)Director, Magnetic Connection Adelaide McKelvey Managing...

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Gaviscon Rallies Stakeholders to Explore New Ways of Treating Reflux Disease

Gaviscon Rallies Stakeholders to Explore New Ways of Treating Reflux Disease

From left: Marketing & Activations Lead West Africa Reckitt Benckiser, Mrs. Bamigbaiye-ElatuyiOmotola, Consultant Gastroenterologist and Director of Medical Education at Princess Diana of Wales Hospital, United Kingdom, Dr. Asif Naqvi (FRCP), Consultant Gastroenterologist, Aminu Kano Teaching Hospital Dr. Sumaila Adamu. In its determination to explore new ways of treating...

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Rolex Announces Young Laureates of 2014 Global Awards Programme

Rolex Announces Young Laureates of 2014 Global Awards Programme

Five young visionaries from Africa, India, Europe and the Middle East were announced today as winnersFive young visionaries from Africa, India, Europe and the Middle East were announced today at London’s leading scientific institution, the Royal Society, as winners of the 2014 Rolex Awards for Enterprise (http://www.rolexawards.com).This year’s Young...

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Loeries Integrated Campaign Panel Announced

Loeries Integrated Campaign Panel Announced

Integrated campaigns - once a novel concept, have become a key part of today's advertising landscape. Integrated campaigns, where brands communicate with their audiences through multiple touch points, are a major trend in today’s brand communication environment. This year the Loeries 2014 Integrated Campaign judging panel includes three international judges...

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Stephen Doyle appointed as Loeries Communication Design Jury Chairman

Stephen Doyle appointed as Loeries Communication Design Jury Chairman

A 2014 AIGA Medallist and the winner of the 2010 Cooper-Hewitt’s National Design Award for Communication, Stephen Doyle of New York based agency Doyle Partners has been appointed as the Communication Design jury chairman for the 2014 Loeries.  He will also be a speaker at the DStv International Seminar...

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Nigeria vs. Iran World Cup Game Draws More Than 17.5 Million Nigerian Viewers

Nigeria vs. Iran World Cup Game Draws More Than 17.5 Million Nigerian Viewers

GeoPoll Releases Unprecedented Findings on World Cup Television Audiences in Ghana, Kenya, Nigeria, Tanzania and UgandaGeoPoll (http:/ esearch.geopoll.com), the world’s largest real-time mobile survey platform, today released initial findings on TV ratings, audience size and demographics following the first games of the 2014 FIFA World Cup. The data, gathered via...

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Print, Outdoor and Collateral Media Panel for Loeries 2014

Print, Outdoor and Collateral Media Panel for Loeries 2014

Arno Lindemann, Chief Creative Officer at Lukas Lindemann Rosinski in Hamburg will chair this year’s Print, Outdoor and Collateral Media Panel. With 25 years of experience in the Ad industry, Lindemann will also be speaking at the DStv International Seminar of Creativity during Loeries® Creative Week™ Cape Town on...

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Arno Lindemann appointed as Loeries jury chairman for Print, Outdoor and Collateral Media

Arno Lindemann appointed as Loeries jury chairman for Print, Outdoor and Collateral Media

In the first year that Arno Lindemann opened his new agency – Lukas Lindemann Rosinski – the agency brought home 9 Cannes Lions. After becoming newcomer agency of the year, the agency has since then ranked in Germany’s Top 10 every single year.  The Chief Creative Officer of Hamburg...

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