Directory

Get Ready For the Biggest Celebration of Creativity in Africa and the Middle East?

Get Ready For the Biggest Celebration of Creativity in Africa and the Middle East?

The time is drawing nearer. All across the land, people will leave their boardrooms, studios, bad coffee and Choice Assorted biscuits to converge on Cape Town for one massive innovation jolt to the system. Delegates at Africa and the Middle East’s biggest celebration of creativity will Learn from global...

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Consumers Applaud Absolut Vodka ‘Transform Today’ Initiative

Riding on the success of the ‘Transform Today’ campaign, Absolut consumers have continued to shower praises and encomium on the premium vodka. This is fallout of Absolut Vodka’s sponsorship of the just concluded 2014 MAMAs which was held in Durban, South Africa. The consumers made up of four VIP ticket...

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Mantrac Deepens Market Penetration, Subsidises Price of Fork Lift Trucks

In its resolve to deliver quality world class Material Handlingequipment, Mantrac Nigeria Ltd, the sole authorized dealer for Caterpillar products in Nigeria, has reduced the cost of Cat lift Trucks for heavy-duty applications including stevedoring. The trucks are noted for delivering excellent performance to end-users.Deploying an integrated multi-channel campaign for...

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Maltina Dangles N14M as Dance All 8 Rolls Out.

In what is bound to be a very exciting year for Nigerian consumers, families and dancers, Maltina, the premium non-alcoholic malt drink from the stable of Nigerian Breweries plc has set the stage for season eight of the popular family dance show, Maltina Dance All (MDA). The 2014 edition tagged...

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Loeries Media Innovation Panel announced

Loeries Media Innovation Panel announced

Media Innovation is a special Loeries category – focusing on innovative ways to use media. The category was introduced in 2012 and this year’s panel is a who’s who of media specialists in the industry. LOERIES 2014 – MEDIA INNOVATION PANEL: Virginia Hollis (chairman)Director, Magnetic Connection Adelaide McKelvey Managing...

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Gaviscon Rallies Stakeholders to Explore New Ways of Treating Reflux Disease

Gaviscon Rallies Stakeholders to Explore New Ways of Treating Reflux Disease

From left: Marketing & Activations Lead West Africa Reckitt Benckiser, Mrs. Bamigbaiye-ElatuyiOmotola, Consultant Gastroenterologist and Director of Medical Education at Princess Diana of Wales Hospital, United Kingdom, Dr. Asif Naqvi (FRCP), Consultant Gastroenterologist, Aminu Kano Teaching Hospital Dr. Sumaila Adamu. In its determination to explore new ways of treating...

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Rolex Announces Young Laureates of 2014 Global Awards Programme

Rolex Announces Young Laureates of 2014 Global Awards Programme

Five young visionaries from Africa, India, Europe and the Middle East were announced today as winnersFive young visionaries from Africa, India, Europe and the Middle East were announced today at London’s leading scientific institution, the Royal Society, as winners of the 2014 Rolex Awards for Enterprise (http://www.rolexawards.com).This year’s Young...

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Loeries Integrated Campaign Panel Announced

Loeries Integrated Campaign Panel Announced

Integrated campaigns - once a novel concept, have become a key part of today's advertising landscape. Integrated campaigns, where brands communicate with their audiences through multiple touch points, are a major trend in today’s brand communication environment. This year the Loeries 2014 Integrated Campaign judging panel includes three international judges...

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Stephen Doyle appointed as Loeries Communication Design Jury Chairman

Stephen Doyle appointed as Loeries Communication Design Jury Chairman

A 2014 AIGA Medallist and the winner of the 2010 Cooper-Hewitt’s National Design Award for Communication, Stephen Doyle of New York based agency Doyle Partners has been appointed as the Communication Design jury chairman for the 2014 Loeries.  He will also be a speaker at the DStv International Seminar...

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Nigeria vs. Iran World Cup Game Draws More Than 17.5 Million Nigerian Viewers

Nigeria vs. Iran World Cup Game Draws More Than 17.5 Million Nigerian Viewers

GeoPoll Releases Unprecedented Findings on World Cup Television Audiences in Ghana, Kenya, Nigeria, Tanzania and UgandaGeoPoll (http:/ esearch.geopoll.com), the world’s largest real-time mobile survey platform, today released initial findings on TV ratings, audience size and demographics following the first games of the 2014 FIFA World Cup. The data, gathered via...

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