Directory

Articles

Can you build a digital first brand in Africa?

By Alexander EdemIn the past, Marketing managers, CMO’s and CEO’s could pay lip service to the notion of a fully optimized and technology driven marketing department. Even though we are still several years away from a fully matured and integrated marketing ecosystem, however there is enough momentum being generated today...

Read more...

It’s An Early Christmas For Financial Marketers

It’s An Early Christmas For Financial Marketers

By Alexander Edem Okay so Christmas bells will soon be ringing across the country that came really fast though. Has it really been a year already? This is by far the most exciting period for customers and brands alike; it can be likened to our own super bowl in...

Read more...

Out of Home Media: Measurability on the African continent

Out of Home Media: Measurability on the African continent

By Craig Page-Lee I’ve previously covered the topic of the sheer physical size of Africa and the magnitude of the opportunity for brands operating there. Both are structured upon the concept of “numbers” and I have therefore decided to expand upon this and add another layer to the conversation, namely...

Read more...

Driving Creativity in Out-of-Home Advertising

Driving Creativity in Out-of-Home Advertising

By Jimi Awosika. I doubt if there is anyone here who is not familiar with Nollywood and a popular term in the Nollywood lexicon called “waka pass” played by actors.  It is the equivalent of a “walk-by extra”. And as you will expect, it is not a distinction that an...

Read more...

The Rot in Nigeria’s Television Stations: Who Will Save Independent Producers?

The Rot in Nigeria’s Television Stations: Who Will Save Independent Producers?

By Charles Novia. Independent Television Producers in Nigeria are really suffering. They are endangered species. According to celebrity network.com, in America here's how a typical TV production company operates: Step 1) Production company sells a show idea to a TV network. Step 2) The TV network pays the production company...

Read more...

Nation Branding & Marketing, a New Perspective.

By Bola Akingbade. “Advance Fee fraud …also known as 419”, “Election Rigging”, “Perennial Infrastructure deficit”, “Failed Banks”, “Endemic Corruption”, “Armed Robbery”, “Oil Subsidy rip-off”, and lately, “Terrorism”. We can go on and on with the different negative characterizations that have gained currency over time, all over the world, about Nigeria...

Read more...

Customer Week 2013: Are Nigerian Customers Happy?

By Mustafa Yusuf-Adebola. Yesterday, a text message from my network service provider and financial institution wishing me a ‘happy customer service week” caught my attention. I know certain days or weeks all-round the year are usually marked to celebrate a cause, event et cetera annually but customer service week isn’t...

Read more...

How to Get Started on YouTube

By Taiwo Kola-Ogunlade YouTube is the world’s largest video platform in the world with more than one billion unique monthly users accessing and interacting with the platform. More often than not, these users are viewing a video which was shared on their social networks on Google+, Twitter or Facebook or...

Read more...

How Reputation Drives Nigeria’s Domestic Air Fares

By Chido Nwakanma. Check out the scene. It is the 01 floor of the Transcorp Hilton, Abuja. Airlines have their ticketing stands and offices herein. Office or stand may be an index of how prosperous the airline is. Abuja-Lagos for that evening is almost fully booked on this Thursday. Getting...

Read more...

Mobile Number Portability: It is a Service Matter, not Saka.

  By 'Biola Kazeem The first shots in the Mobile Number Portability war have been fired and it appears MTN have drawn pints of Etisalat’s blood with their audacious and cheeky use of Saka, a character Etisalat used effectively in most of its promo-led communication with mass segments. Expectedly,...

Read more...


Templates Joomla 1.5