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Political Party Branding: The Beginning for APC.

  By Gbenga Mogaji The creation of the All Progressive Congress (APC) party is a welcome idea in the political scene of Nigeria. A mega opposition party created by merging 5 political parties determined to challenge the ruling Peoples Democratic Party (PDP) in 2015.No doubt professionals will be involved to...

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Brand Icons As National Icons

By Uche NworahProducts and services are almost always the same if not for the added value benefits that branding contributes. In their generic states, devoid of any brand name, logos and distinctive marks, consumers may not be able to tell the difference between one product from another. When put through...

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On Bayo Adekanmbi's Legendary Brand Theory.

By Jesse AdenijiI read the piece Bayo Adekanmbi wrote on the list of iconic Nigerians and I believe it is good thinking and grade expected from the pedigree of the writer. However, from a scholastic point of view, there are a few differences I have, but in the vein that...

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Customer Versus Employee: Who is King?

By Paul U.BriggsThe Customer is king! This is a universally established dogma. No questions. No arguments. No counter-theories. However, due to the dynamic nature of the business world, the 21st century brand developer is paid to be extremely creative bordering on rebellion. In the brand world, assumption is the lowest...

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The 5 Nigerian Legends: Lessons for Modern Brands.

By Bayo AdekanmbiThe highly publicised Nigeria's five greatest living legends voting and final selection has come and gone, but it leaves us with so much to unearth as students of brands evolution. The whole initiative, which I consider very indigenous in context, provides us a very valid basis to substantiate...

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e-Branding: How Facebook Can Help Your Business.

By Kenneth OmeruoFacebook is the fastest growing social networking website on the Internet today with over 200 million users world wide, founded by Mark Zuckerberg in February 2004 with fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes at Harvard University. It is a free-access website...

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Missing in Action:Brands & the Cross of Visibility

By 'Biola KazeemOne of the first lessons to learn in marketing communications is that consumers are very forgetful. It is for this reason that the leading brands spend sizable amounts not just on creative advertising, but on the frequency of advertising and visibility across multiple platforms. The reason for this...

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Building Brand Equity With Sound.

By Gbenga AdetimehinIt is everywhere.The jingle from the Skye bank ATM, the theme song of a radio show, the voice indicating Avast anti-virus update on your computer, the drawl of the Mikano generator and the tune you hear when switching off a Nokia phone. That parallel life that brands take...

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Why Daarsat is Losing Out in the PayTV War.

By 'Biola KazeemThe pay-per-view category of the Nigerian TV market has in the recent past been dominated by DSTV in an almost monopolistic fashion. A sprinkling of start-ups who tried to make an entrance, most remarkably FSTV owned by Otunba Reuben Fatumuyibo died an instant death from the suffocation of...

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Enoch Adeboye: Why He Will Succeed Like Starbucks.

By Jesse AdenijiIn December 2008, the U.S news giant, NEWSWEEK released a list of 50 most influential people in the world. They were dubbed the 'Global Elite'. While the NEWSWEEK list is no Nobel Laureate, it and TIME magazine's lists are well respected among the think-tank of the global educational,...

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