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Why Nigerian Advertising Will Never Get to Cannes.

By Jesse AdenijiI was trained by the best of creative directors and worked under six different expatriate CDs. I have been to the Leo Burnett University EMEA in London where I now live and was also at Gordon Cook's prestigious Vega School of Branding in South Africa. I resigned after...

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On Gulder, Brand Equity and Extension

By Olu AkanmuThe news that Nigeria Breweries (Heineken subsidiary in Nigeria) is withdrawing GulderMax, an extension of the Gulder Brand from the market offers some important lessons on brand equity and line extension. The M2 Magazine, a Nigeria leading marketing management weekly recently broke the news and did some analysis...

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Nigeria's Search for Lion at the Cannes: 10 Keys

By Akin Adesola We are angry! Really pissed off! Who wouldn't be? We take our jobs seriously. We take advertising seriously. Because it is serious business. For some seventy odd years, advertising agencies have been toiling away, building brands and along the way creating some of the most recognizable names...

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The Re-brand Nigeria Blitzkrieg

By Lolu AkinwunmiI admit I am not a social commentator. What I mean is I can't remember if I ever put forward an article or any serious write-up in support or against a public issue. And so this is an exception for me. And to be honest, I am sending...

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Starting a New Business During Recession

By Tony AjahThe word 'recession' is no longer new or news to many of us, including those who have little or no knowledge of what it means. Experts and non-experts have one common language for the economic climate: it's rough out there. Everybody knows that. What do we do then?...

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From Mass Media to My Media: Consumers Take Over!

By Dan OshodinAs Facebook, the leading social network website clocked five this year, the world of marketing and brand communication seemed to have been sucked down a black tunnel and spit out on the other side into a completely different planet where long held notions, practices and norms have become...

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Thriving in Business During Hard Times.

By Tony AjahI was on a short trip out of the country sometimes last year when the news of the global economic melt-down began to make sense to me. I saw as businesses there moved slowly that what they used to be (especially in my previous visits). One question came...

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Mastering the Skills of Effective E-Marketing

By Kenneth OmeruoThe reason most businesses in Nigeria have not really established their online presence is because of their opinion and the way the internet is being seen. Like I have always said in my previous articles, every business should use the infrastructure of the internet in one way or...

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Making Marketing Fun

By Tony AjahThere could be more volume of books and articles written on marketing or market related topics than on any other business issue that I know. Research has it that more money is 'wasted' in marketing than in any other human activity (outside government). Yet, it appears that the...

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Rebranding Nigeria: Myths and realities

By Charles O'TudorWithout doubt, globalisation has intensified competition not just among industries, markets, and investments but among nations. In the wake of the issues of cyber crimes, drug and human trafficking, piracy, money laundering, embezzlement and all forms of corruption that have marred our national identity, we cannot fault the...

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