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Building Businesses From Web Trends

By Kenneth OmeruoThe way business is done today is quite different from what it used to be several years ago. Successful businesses that have stood the test of time are those that have always followed the trend.With the technological advancements today, business is done at the speed of thought. Relevant...

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The Call to Corporate Priesthood

By Frankline OzekhomeTrends to insights: The Popeman's JourneySusanne J. Daniels lived the Good Life.Married to the handsome Jide, her loving husband, who worked as a Medical Consultant at the Daniels Orthopedic Centre. Mother to beautiful Justine, the most intelligent daughter anyone could dream of. Publisher, and Editor-in-Chief of TeenGal, the...

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How SURE is your brand?

By Bayo AdekanmbiConsistency of delivery is one of the critical differentiators that make for a reputable brand. It's a products constancy of purpose to meet consumer insatiable expectations at all times, in all places and for all cadres of user-ship profiles. This comes across to the market as uniformity, reliability,...

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Managing the Emotional Aspect of Your Business

By Tony AjahToday, the success of all businesses whatsoever, hinges on how much they are able to manage the emotional needs of their customers. You are in the motion business. Customers do business in pursuit of emotional experiences. And when they find it, they return to the same business and...

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Charting New Path for Sport Marketing in Nigeria

By Abiodun ShobanjoSome six months ago, I boarded an Emirates flight sporting my Arsenal football club T-shirt which had Emirates emblazoned in front. For almost 10 years now, an Arsenal shirt has been my Xmas present from one of my male children.Being an avid fan of the club, this son...

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The Naija Lady is Mad at You

By Franklin OzekhomePrologue: First of all, I did a brief research among my female colleagues at work, so I could appropriately title my article before I sent it in to my editor. After typing up the document, I was still undecided as to what I should use as the caption:...

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Before You Start a Business

By Tony AjahWithout any doubt, it's the entrepreneur's world. Statistics has it that 74% self made millionaires in America are entrepreneurs-people who started and built their own businesses. The awareness is gradually getting to Nigeria very rapidly. The question I keep asking myself is this: do we have enough businesses...

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Targeting Hard-To-Reach Customers

By Franklin OzekhomeTarget InnovationSometime ago, I was giving a brief lecture on Marketing Strategy to students at the Orange Academy, and I deliberately brought up the ever prevalent issue of appropriately targeting consumers. Of course, we had some of the smartest brains in-house, and the subject quickly overrode our main...

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Ghana's Election: A New Era of Political Branding?

Dan OshodinAll over Africa, indeed, all over the world, many have applauded the very peaceful election in Ghana and marveled at the incident-free change of power between a ruling party and the opposition with no single reported episode of violence. Observers have equally praised the political campaign and communication as...

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The new face of airport advertising

Dan OshodinWorldwide the airport offers a massive opportunity for advertising especially for premium brands. At the airport, the audience is at its attentive best. Approximately 60% of airport travelers are important decision makers in the public and private sector. They are part of a larger social network where certain goods...

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