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Strategy drives economies

Charles O'TudorIn the highly dynamic business terrain, STRATEGY is still the Strength and FUTURE of business [es] and ECONOMIES. According to Bentley Jeff, 'A great brand is born when few original thinkers start to do something different. The truth is, true successful brands are a combination of experience, ingenuity and...

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One Year of Aggressive Branding Ensures Top of Mind Presence for Airtel

By Iris PapathanasiouAirtel Nigeria marked a new beginning for Nigerians when it launched its operations in the country a year ago, setting a fast pace of innovation and enhanced responsiveness to customer care across the telecom landscape. Airtel’s determination right from the start to make a difference in the industry...

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Enhancing Brand Contact with Internal Branding.

By Tomi OgunlesiMarketing is most times misconstrued to be restricted to selling a particular product or service to customers. A number of other integral markets are however equally very key as far as ensuring the overall success of any brand is concerned.In an earlier piece I wrote, reference was made...

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The Future of Nigeria’s Advertising Agencies.

By Jesse AdenijiThe picture of the future is usually developed in the dark rooms of the past and exposed in the light of the present. In the Nigerian context, we have to understand where we’re coming from, what our influences are, and use the aspirations and sweats of the present...

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The Untapped Power of the Press Release

By Chima NwankwoWhen your boss calls you up in the middle of the night and says he wants an official reaction in the papers the next morning to a controversial issue concerning him directly, what's a PR practitioner supposed to do? For one thing you must understand that a lot...

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Brand Multiple Personality Disorder?

By Tomi OgunlesiPersonality is very fundamental element of the human make-up, and each one of us, as individual constituents of a mass population, is clearly distinguished by our unique identities. When a person loses grip on his identity, psychological issues definitely set in, which equally have attendant adverse impact on...

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Six Tips for Creating Powerful News Events

By Chima NwankwoIt is amazing the kind of money people and organisations spend on hosting events and then turn around to complain that they have not received the return on investment and exposure they had hoped the corporate affairs manager would give them. Some events have no signage indicating where...

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Media Ratings: Farce or Sophistry?

By Femi Sowoolu“Abracadabra!” A schoolteacher was discussing different jobs done by the parents of his students. When she called on Sammy in the back row, she asked, “And what does your father do, Sammy?”“Oh, he's a magician," Sammy replied.“Really,” says the teacher, “And what's his best trick?”“His best trick is...

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Towards Global Recognition for Nigerian Advertising.

By ‘Tomi OgunlesiThe question of the standing of our local advertising industry in the committy of nations has become a markedly topical issue, drawing a flurry of frenzied reactions in recent time. More questions and answers, thoughts and non-thoughts keep steadily streaming in even as the 2011 edition of the...

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Beyond PR: Whats Your Point of View?

Franklin.Ozekhome...

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