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Xperiential Marketing Conference Nigeria: 28 - 29 June

marketing executives with strategies that not only deliver their brand message, but immersive, powerful experiences that forge connections and evoke the right emotions in consumers.

Across the world, marketers understand that there is a need to infuse the NEW. Strategies are being reinforced. Objectives are being modified and perfected. Campaigns are being integrated. And live experiences are getting refined and reinvented. This serves as the primary basis for having the 2013 Xperiential Marketing Conference

The 2013 Maiden edition is themed “Experiential Marketing Paradigm; What Today Is Saying about Tomorrow”.

Keynote speakers at the conference are:

ERIK HAUSER: Founder Experiential Marketing Forum, Founder IXMA (International Experiential Marketing Association), Global Speaker and Thought leader on experiential methodology.

MAX LENDERMAN: Executive Creative Director MDC Partners ‘The Arsenal, Team Enterprises, Director OuterActive at Crispin, Porter + Bogusky, Author, Global Speaker on subjects of strategic branding, experiential marketing and emerging global business trends.

These are some of the biggest global speakers on Experiential Methodology, they will share groundbreaking case studies and discuss the latest trends in experiential marketing.

These international experts will be supported by FOLAKE ANI-MUMUNEY, Head of Marketing and Corporate Communications First Bank of Nigeria and DELE ANIFOWOSE, Marketing Director Kraft Foods Nigeria

The event will hold on the 28th and 29th of June at The Civic Centre, Victoria Island, Lagos from 8.00am – 5.00pm daily.

The Conference which is expected to become the largest yearly experiential marketing conference and exhibition in Africa, inviting international participants from America, Europe and Asia, will attract strong opinion formers and key influencers in the marketing communications industry like Company Directors, CEOs, Marketing Managers, Brand and Communications Managers, Account Directors alongside entrepreneurs and SMEs.


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