The Nigerian and West African bit of the account which has been at Starcom Media since 2001 includes brands such as Always sanitary pads, Ariel detergent, Pampers diapers, Vicks Lemon Plus, Gillette, Duracell and Bonux Detergent. Carat's media planning and buying scope will cover Nigeria, Ghana, Burkina Faso, DRC, Ivory Coast and Senegal.
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