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Nigerian Breweries Media Goes Up for a Pitch

The multi-million naira Nigerian Breweries media planning and buying business has be put up for a pitch. The account is currently with Carat MP which won the business after an intense pitch in 2005. Slugging it out with the incumbent are Initiative Media, Universal McCann, Capital Media, Starcom Media and Media Share.

The Nigerian Breweries media account is a big and very active one including brands like Gulder, Star, Heineken, Maltina, Legend and Amstel Malta. The account is also known for its heavy spending media properties and reality television shows like the Gulder Ultimate Search, Star Quest, Maltina Dance All, Amstel Malta Box Office as well as one of Nigeria’s biggest concerts, Star Mega Jamz.

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