date.timezone = "America/Anchorage"

Etisalat Throws Up Media Business for Pitch

Etisalat Nigeria has thrown up its media planning and buying business for pitch. The business is currently managed by Media Reach OMD and the agency has handled the business since launch in 2009.

In the race to pick up this account are Carat Media Perspectives, Initiative, Starcom Media, Mediacom and Media Reach OMD.

Industry obeservers believe the decision to throw up account for a contest within such a short period may have been influenced by perceived drop in the rating of the agency by the client and the need to confirm if the business can be better managed by another agency.

24 March, 2011

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