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The Quardrant Company Wins Etisalat PR Pitch, Clinches Standard Chartered Bank Account.

Nigeria’s pioneer full fledged PR consultancy, The Quadrant Company, has added Etisalat and Standard Chartered Bank Limited’s accounts to its stable of accounts that include the likes of British American Tobacco Nigeria, British Airways, Nokia, among several other.

Bolaji Okusaga, managing director, Quadrant, said with the appointment of Quadrant as the brand custodian of Etisalat, a major player in the telecommunication industry, the agency will manage both the corporate and the consumer PR activities of the telco.

According to him, the relationship is borne out of the need to manage the perception of the brand in the light of today’s industry realities, Etisalat audacious growth ambitions and existing competition, having managed the PR accounts of another telecom company for over nine years, until recently.

Quadrant has also clinched the PR business for Standard Chartered Bank Limited, a major player in the financial sector of the Nigerian economy. The brief includes providing strategic communications advisory and media management services to Standard Chartered Bank - corporate communications, financial communications, brand PR, digital PR and media management and monitoring, among several other services.

TQC, the first of its kind in its category, was incorporated in 1989 and opened its doors for business in 1990, thus making it the premier professional public relations firm in Nigeria. With a vision to be the professional PR company of choice, with the capacity to offer first-rate solution to clients, the company offers advice that is strategic to managing communications in order to achieve effective and enhanced perception and stakeholder relationships.

The company has the added advantage of technical affiliation with Fleishman-Hilliard, a leading global communications consultancy firm, thus its ability to proffer solutions that are problem-specific, results-driven and proactive in nature. With a complete outlook of perception management and managing stakeholder relationships, the Quadrant specialises in reputation management, corporate communications, consumer PR, events management, sponsorship management, issue management, crisis management, digital PR solutions, media monitoring, media training and publications.

The agency is arguably the most experienced in the country, having worked on challenging accounts like Virgin Nigeria, Emirates Airline, Nigerian Breweries plc, iTouch, Champion Breweries, TSKJ Oil and Gas, among several others. The PR consultancy firm beat others to get on these new businesses and will be bringing its wealth of experience to bear in managing the very challenging, but exciting accounts.

13 September, 2011.

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