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Carat MP & 4 Others Lock Horns with Capital Media for MTN

MTN Nigeria, one of the country’s biggest spending advertisers has invited agencies to a pitch for its media business. The huge business currently resides in Capital Media, the DDB media planning and buying off shoot.

Locking horns with the incumbent are Carat Media Perspective, Starcom Media, Main Sail (formerly Initiative Lagos), Mediacom and Universal McCann. The result of this pitch process will be a watershed for Capital Media as the MTN business remains the agency’s cash cow.

12 January, 2012

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