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Strategic Marketing Skills(SMS) Seminar: 25-26 June.

The Strategic Marketing Skills Seminar(SMS) scheduled for 25th & 26th June 2009 is organized by Ashton & Layton, globally acknowledged specialists in business communication and manpower development.


The programme is designed to help participants:

Acquire extensive and strategic marketing skills to increase productivity

Achieve Organizational sales and profit targets

Improve communication and negotiation skills

Retain existing customers and broaden customer base

Develop their prospecting skills to open up new markets

Understand the impact of branding on strategic marketing

Master the dynamics between marketing mix and organizational profitability.


The seminar will start with a key-note address by Charles Ojo, MD/CEO Spring Bank Plc, one of the foremost financial institutions in Nigeria. Other distinguished speakers at seminar include Lampe Omoyele (Marketing Director, Zain), Addy Oshin (Head of Corporate Strategy, BankPHB), Lola Daniels (Senior Marketing Manager, NOKIA), Mannie Majebi (CEO, Cromwell Solicitors) and Akin Adeoya, (Publisher of M2 ).

The programme

Some modules of the programme include: Understanding Strategic Marketing, Prospecting and New Market Development, The Impact of Marketing Mix on Organizational Profitability, The Art of Negotiation, Understanding Market Segmentation and Profitability, The Art of Aggressive and Grassroot Marketing, Developing your Unique Selling Point (USP), Building Brand Capacity (BBC), Networking for Success, Effective Communication, The Role of Marketing in Organizational Strategy, Innovation in Marketing and Trademarks, Copyrights and Patents in Marketing.


N40,000 per participant, which covers costs of course materials, certificates, feeding and other administrative charges.

Special Offer

10% discount for first 20 registered participants

20% discount for group bookings (minimum 5 participants)

Enquiries: Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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