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Femi Olajimbiti Joins Bacardi Martini


Femi Olajimbiti has joined the Bacardi Martini Tradall Middle East & Africa team starting from July 15th 2013 as Country Manager, Nigeria.

In his role, he will be responsible for supervising Bacardi field sales and marketing team as well as managîng Bacardi brands with 3rd party distributors in one of the fastest growing African spirits market. Femi is both Nigerian & British and holds a Bachelor of Science in Chemistry from the Obafemi Awolowo
University in Nigeria as well as a CIM Postgrad Diploma in Marketing from the Cambridge Marketing College in the UK.

Femi comes with a robust experience in marketing and sales having worked in companies such as Cadbury, Tesco and Diageo where he was the Head of Customer Marketing for Nigeria until his move to Barcadi.

He started his marketing career at ICI, the paint company in 2001 as Brand Manager, moving on to Cadbury Nigeria in 2004 where he managed the Bournvita brand as a Brand Manager until 2006. He had a stint at Tesco in the UK in 2007 before returing to Nigeria in 2008 to join Diageo, working in several roles including Marketing Manager, Innovation Commercialisation Manager and Africa Regional Customer Marketing Manager.

19 August, 2013.


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