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General Manager in an Out of Home Media Company

An Out-of-Home Advertising Company requires the services of a General Manager.
Location: Lagos
Job Title: General Manager (Responsible for Operations, Marketing and Finance)
Reports to CEO
Responsible for up to 40 Employees Pan Nigeria


The GM should be a market driver with very significant experience in marketing of out of home services.  The GM must be a fine administrator, innovation savvy with tons of native experience to respond effectively to the unstructured, unpredictable business environment. She/he will have overall responsibility for managing both the revenue and cost elements of the company's income statement.   The GM is responsible for effective planning, delegating, coordinating, staffing, organizing, and decision making to attain desirable profit making results for the organization The position of General Manager is to facilitate strong communication links between all stakeholders namely - shareholders, management, staff, suppliers, landlords and our clients.

The Job:

To deliver outdoor advertising opportunities to advertisers, that promotes and enforces brand positioning for the advertiser, that at the same time, is economically viable to supply and develop, and delivers an acceptable return on investment. 

To provide strong management control over all business disciplines - sales, marketing, operations, development, and finance , as well as to call upon additional Group resources where and when they may be required to assist and support the entire business-delivery process

To ensure that the best utilisation is made at all times, of all physical assets that we may own, through maximising the efficiencies and application of all resources that are at a General Manager's disposal.

To manage and deliver stated business objectives, in accordance with approved budgets, set and agreed to by the Board

To actively drive sales and manage the full sales function so as to meet annual revenue budget. Preparation of Forecasts and Sales Reports

To build loyalty with our staff that provides them with job security, peace of mind, the opportunity to grow and develop as individuals within the Branch, the Division, or the Group, and furthermore, to reward them appropriately on a performance driven basis through standard and incentivised remuneration

The Person:
Strong and proficient administrative skills across all business disciplines as well as a methodical, disciplined and accurate reporting approach to all business requirements

The ability to deal with a multitude of diverse challenges requiring a strong and calm attitude to being able to logically cope with these pressures and frustrations that at times arises and which may frustrate 'normal' business practice.

A “stand-alone” entrepreneur, with confident ability to lead others, to make the right decisions and to deliver what is best for both the advertiser and our shareholders

Someone who is passionately driven by a personal desire to succeed and be rewarded for delivered success.

A person wanting a professional career and not just a short-term solution to a career problem or career change.

It should be noted that the above list of tasks and responsibilities is not exhaustive, and the CEO is entitled to instruct you at any time to carry out additional duties or responsibilities, which fall reasonably within the ambit of the job description, or in accordance with operational requirements.  Excellent report writing and liaison / networking skills and abilities; At least five years' experience in middle or senior management positions, preferably within the Advertising sector; Excellent communications skills in English, both written and verbal Strategic management and appreciation for urgency. A good degree and Willingness to travel and work extended hours, in accordance with the operational requirements.

Attractive Compensation Package.

To apply for the position please send your CV to This e-mail address is being protected from spambots. You need JavaScript enabled to view it not later than 20 December, 2013.

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