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Emeka Okeke, Carat Media Perspectives Boss on the Move.

Emeka Okeke, CEO of Carat Media Perspectives has resigned his appointment with the foremost Nigerian media agency after pioneering and leading the agency reputed to be the fasted growing in the industry for 7 years. News filtering in from the Troika Holdings HQ in Ikeja, Lagos say Emeka Okeke dropped his letter of resignation earlier this week and that the management of the group has graciously accepted his resignation. The resignation takes effect from 31 December, 2013.

Although Brandwork Nigeria is yet to reach Emeka Okeke for his comment, insiders believe the widely exposed and extremely couragious media strategist is on to something new that will shake the industry to its foundations. It is believed he is moving to set up his own independent media outfit signaling a paradigm shift in the ownership of media planning/buying agencies in Nigeria. Almost all of the dozen or so media agencies in Nigeria are owned by the big advertising business groups like Troika, Rosabel, STB McCann, DDB, Lowe, Prima Garnet, SOU Saatchi& Saatchi and the IMS Group.

Emeka Okeke, an alumnus of the University of Nigeria Nsukka, joined the Troyka owned Insight Communications in 1995 from Advertising Techniques rising through the ranks to become the agency's media director. In 1998 he was seconded by the group to Mediacom Ghana as the pioneering General Manager doubling as the supervising director for Mediacom's operations in Togo, Benin and Cote d'Ivoire. Emeka returned to Nigeria in 2002 and was appointed Media Director at Insight, occupying the position until the group appointed him again to pioneer Carat Media Perspectives as managing director.

Emeka led the new agency on a winning streak, clinching several blue chip businesses including Heineken Nigerian Breweries, Friesland WAMCO, Procter & Gamble, Nokia, Vitafoam and MTN. A very calculative strategist and bullish business manager, Emeka is reputed for his bravery and courage. In December 2010, when the agency lost the humongous Heineken Nigerian Breweries account which accounted for about half of its billings, Emeka chose to recruit more experienced hands, poaching from competitors, against conventional wisdom and the industry practice of downsizing after a business loss. The agency went ahead to win more businesses catapulting Carat Media Perspectives to the leading position in the industry.

Sources from the Troyka circle say the Chairman of the Group, Nigeria's most celebrated adman, the revered Abiodun Shobanjo called a town hall meeting yesterday to announce Emeka'a resignation and address the agency community on the future of the agency. He was said to have thanked the outgoing CEO for his outstanding contribution to the birthing and growth of the agency noting that an equally strong replacement has been found the announcement of which will be made in due course.

27 September, 2013.


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