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Biodun Shobanjo is The Advertising Man of All Time.


Biodun Shobanjo, founding managing director of Nigeria's leading advertising agency, Insight Communications and Chairman of Troyka Holdings, has been honoured with the award of The Advertising Man of All Time by The Sun Publishing Group. At an elaborate and glamorous event held in Lagos on Friday, 11 October, 2013, the marketing communication impressario was joined by industry leaders, professional collegues, friends and family to receive this one of its kind and first of its kind award specially designed for titans of industry.

In his acceptance speech, Shobanjo has charged advertising men to assume the mindset that will place Nigeria on the global stage of advertising practice and creativity. According to him “The globe is one stage now and everyone aspiring for success must have his/her sight set on conquering the world. I charge my colleagues in the advertising profession to take on this mindset so that Nigeria can be ably represented in the profession at global stage".

“It requires passion and diligence. I have encountered much skill. Please spice it up with passion and commitment so that Nigeria can earn her deserved place in advertising in the comity of nations.” He added.

Speaking further, Shobanjo while commending The Sun newspapers for the award, acknowledged professional colleagues, lieutenants and rivals for supporting him and making his march to success in advertising possible. He charged the current crop of advertising professionals to spice their skill with passion and diligence to stand a chance of realising full potentials.

Speaking, Managing Director, The Sun Publishing Limited, Tony Onyima,  said “it was an easy decision to bestow the Advertising Man of All Times Award on Biodun Shobanjo because of his indelible footprints on the sands of advertising in Nigeria and indeed, Africa. You can see from the turn out of the leading professionals that this man is worth the honour. I am very satisfied to be associated with appreciating the efforts of a living legend.”

Present at the Award ceremony were the crème de la crème of the integrated marketing communications industry in Nigeria, including the current president the Association of Advertising Agencies of Nigeria (AAAN) and the executive governor of Oyo State of Nigeria, Abiola Ajumobi.

14 October, 2013.

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