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Tayo Oyedeji is New MD at Media Perspectives

Leading advertising media specialist agency, Media Perspectives, a member of the Troyka group has announced the appointment of Dr. Tayo Oyedeji as its new Managing Director. Dr. Oyedeji replaces Emeka Okeke, the pioneer Managing Director of the agency who resigned his appointment at the end of 2013.

Oyedeji holds Ph.D. in Media Management from the University of Missouri-Columbia, USA and an MBA in General Management from Oxford University, UK. He will provide strategic leadership and oversee the day-to-day operations of the agency.

He brings 16 years of corporate and academic work experience spanning media advertising, management consulting and financial services in Africa, Europe and North America to his new position.

Until his recent appointment, Dr. Oyedeji was the General Manager/Chief Operating Officer at Credit Direct Limited, one of Nigeria’s top financial services company with annual turnover in excess of N15billion. He was responsible for managing the operations of about 1,500 employees in 50 branches across 24 states of Nigeria.

Before his stint in financial services, Dr. Oyedeji was the Director of Business Development at MediaReach OMD where he pioneered the digital media business unit and was led the Etisalat account management team.

11 February, 2014.

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