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Absolut Vodka Sponsors Best New Act Award at MAMA 2015

For the second consecutive year, the No 1 premium vodka, Absolut is thrilled to announce its association with MTV Africa Music Awards KwaZulu-Natal as sponsors of the Best New Act Award category. The MAMAs celebrates African musicians and achievers who have made the most impact on youth culture throughout the year. It will once again take place in South Africa’s Paradise City, Durban on July 18, 2015.   

Absolut Vodka also supported the Road to MAMA event which took place at the Federal Palace Hotel in Lagos. It paraded several artists and guests ranging from celebrities to entertainment buffs, business icons, media experts and members of the international community. The roll call of celebrities included D’Banj, Phyno, Yemi Alade, Lil Kesh, Diamond, The MAVINS, Iyanya, Patoranking, M.I, Jimmy Jatts and DJ Exclusive to mention a few.

The ‘Best New Act Transformed by Absolut’ category of the MAMAs 2015 celebrates new talents and embraces the true essence of Absolut Vodka – innovation and creativity. Anna Joyce (Angola), Cassper Nyovest (South Africa), Duncan (South Africa), Patoranking (Nigeria) and Stonebwoy from Ghana are the five nominees selected for the Best New Act Award category.

Sola Oke, Marketing Director, Pernod Ricard Nigeria, said “We are proud to be part of a Pan-African music celebration such as the MAMAs and our partnership with the music platform will again allow us to connect with young consumers via the Africa is Absolut campaign. The MAMA platform gives Absolut Vodka the opportunity to further ingrain artists outside their localities to all of Sub-Saharan Africa.” 

Absolut Vodka is also running an in-store offer which will run in designated Shoprite, Spar and Game outlets across Lagos, Abuja, Warri and Port Harcourt from July 14th to 26th July as part of build-up activities to the awards this year. Loyal consumers will be rewarded with free mixers for every purchase of Absolut Vodka, gift items include Skull Candy Headphones, T-shirts, Snapbacks and special invites to the Road To MAMA event in Lagos.

To further enhance the partnership, Absolut just launched a new campaign themed ‘Africa is Absolut’ which is designed to recognize unique qualities and passions reflected in African artists. As with the brand’s ability to push boundaries of creativity, Africa is Absolut acknowledges artists who have been true to their beliefs and passions. People who have stuck to their own style and aren’t afraid to uniquely create through innovative means that prompt originality and ingenuity. 

The MTV Africa Music Awards is a world class staging of dazzling performances from the African continent as well as prominent international artists and it showcases an all-star collaborations between artists of different genres and culture. Absolut consumers and music lovers in Nigeria can get more exciting updates on the MAMAs 2015 and other activities on follow @ABSOLUTNG and view colorful pictures on

Pernod Ricard Nigeria Limited is a leading spirit and wine company in Nigeria and part of the Global Pernod Ricard Group which holds one of the most prestigious brand portfolios in the sector with iconic brands including Absolut Vodka, Martell Cognac, Chivas Regal, Jameson Irish Whiskey, GH Mumm and Perriet Jouet Champagnes. Globally, 51 out of every 100 premium bottles sold are Pernod Ricard brands. 

10 July, 2015.

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